Findation vs Sephora: Foundation matching

I was really excited when I found out about both and Sephora’s Pantone Color IQ gun thing. For years, I have struggled with finding foundations light enough for my skin. I have only found one that is a perfect match; Kat Von D: Light 42. I see all of these people who are able to use multiple brands and still have a perfect match… I want that too! I want options!  So, I’m sure you can understand my excitement! Anyways, let’s dive into it…

Awhile back I heard about It is a website that aids you in determining what foundations you could use in various brands based off of your current perfect match foundation. Me? Super excited.

Main page:


How it works:

Basically you go to their website, click “get started”, and you input foundations that you have used in the past that have worked for you. We’re talking only foundations that matched perfectly! Do you wear different foundations in different seasons? Just match the one you use the most, or the one you are using currently. Once you are done and submit the form they will show you recommended matches based off of what has previously worked for you.


Rather than sounding like a broken record with all of the results let me tell you things I expect with my foundation.

  1. Matches my skin tone- My skin color is ghost- because I am a ghost it HAS to be light enough!
  2. Matches my undertonesI have cool undertones, so my foundation also needs to have cool undertones to look natural.

Current Foundation:

Kat Von D: Light 42: This is a full coverage foundation. Less really is more!  It is the only foundation I have found that is a perfect match to my skin tone. It is both light enough and it also has cool undertones.*My everyday matching foundation will be on the left in each picture. Results:

The following are foundations that I was matched with on *Please note, all foundations are layered on for visual purposes. My foundation was non existent before, but I wanted to accurately show the differences in both level and tone. 

1(Left) Kat Von D;; (Right) Mac NC15

MAC NC15: I was matched with this both on as well as at MAC. As you can see from the picture it has yellow or warm undertones. This does not match my skin tone and it is also too dark.

3(Left) Kat Von D;; (Right) L’Oreal True Match w1 

 L’Oreal True Match w1 :  True match is something I was also excited about when it first came out. I have tried all of the lightest options (W1,N1,C1) with no luck. This color in particular has warm and yellow undertones. Both the tone and level are wrong.

Would I recommend this website? 

I know others have great success on this website. Personally? I am throwing in the towel. I don’t think this website will work for you if you only have one matching foundation.

*Extras for comparison and visual

2(Left) Kat Von D;; (Right) L’Oreal True Match C1

 L’Oreal True Match C1 :  Ok so technically they didn’t match me with this one. I have a ton of foundations on hand. I just wanted to show a comparison of the cool toned option at the lightest level. This still didn’t work out as the tone is still wrong.

4(Left) Kat Von D;; (Right) L’Oreal True Match C2

 L’Oreal True Match C2 :  Here is another one that I was not matched with. This was one I had on hand as well, and I wanted to show the tone. I know this was too dark based on the “2” but either way the tones are still not right.

Moving on… are you still with me?

Sephora Pantone Color IQ:

Back story! So I went into Sephora to see if they sold Kat Von D Light 42 in store. My sister had recently found this foundation and had been raving about how it was finally a perfect match! I tried hers on and sure enough it was for me as well! I was bummed to find out that they did not carry it in store and it was an online only item. BUT ~good news~ they had the Color IQ gun thing and could tell me the next best thing… I thought….



The problems I experienced this were likely based off of the artist who performed the service. The initial complaint I had was that he did not remove any makeup I was wearing at the time. Despite me telling him that yes I had on makeup and it was also not light enough for me. He said that it wasn’t a problem and he didn’t need to remove it. How can you say that this device is going to tell me my perfect foundation if I already have some foundation on that doesn’t match my skin… I just think it should be common sense… anyways… *mini rant over

Color IQ Results:

5(Left) Kat Von D;; (Right) Dolce and Gabbana Classic 60

Dolce and Gabbana Classic 60 :  This color is the lightest option available in the D&G line. This foundation is the wrong undertone and level.


(Left) Kat Von D;; (Right) Marc Jacobs 12 Ivory

Marc Jacobs 12 Ivory: This is also the lightest option available in this brand. Unfortunately, it is too dark and  the tones are also too warm. The guy literally said this was a PERFECT match to Kat Von D light 42. Awkward…

Would I try it again?

If I went first thing in the morning before I had any makeup on, probably. I really do feel like this has more potential than I think it just fell short due to what was already on my face. One of the major flaws with both and Color IQ can’t be blamed on either source. I honestly feel like the lightest of lights and darkest of darks kind of get jipped in the makeup world. It is my hope that more brands pick up colors for those of us on the opposite ends.

Have you tried either of these with success? I would love to hear your success stories! Thanks for reading!


<3 L
BH Cosmetics Spring Makeup

2 Responses to Findation vs Sephora: Foundation matching

  1. I’m sorry that you had this experience with findation! they have always worked very well for me. The Sephora nearby me hasn’t actually opened yet so I haven’t tried the color IQ thing yet. Have you tried any of Maybelline’s foundations? They have some SUPER light ones.
    Thanks for sharing!! (:

  2. I have tried every drug store brand foundation and a handful of professional lines 🙁 It is a huge bummer! I am so glad I found Kat Von D! I know there are products you can buy to lighten foundation but that is just a hassle.

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